Category Archives: Visual Merchandising Design

Styling Finds, Prada Gals!

The Prada  Fantasy Lookbook  2013 is out!

Screen Shot 2013-03-18 at 4.35.47 PM

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Design Masterclass, Real Fantasies by AMO and Prada

There is another masterclass by AMO and Prada  for retail designers and visual merchandisers: Prada Real Fantasies for Spring/Summer 2013.

Art directed  by AMO, the video presentation features Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini and Lucia Zamponi.

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Design Work, Yoga Design

I’ve been addicted to fashion for years and now I’m getting addicted to Yoga. Being a practical person, I’ve managed to get  both my addiction together and developed a special interests on yoga clothes.

Next month my students  at Westerdals and me are starting to work on the development of  the brand spatial strategy  for the new Norwegian label Run&Relax. So far I’m  little bit following the brands with longer experience on the market.

There is the design news from Lululemon :

Lululemon works with the key pieces updating them and informing about updates. The whole story you can read here :

Must to admit, I already own a  Scuba Hoodie , but I definitely will go for the new one as well.

Should I rename my blog: Another Addict Blog?

btw, the most interesting part is the comments on the new design

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Design Travel, Liberty Window: Kenzo

I’m traveling to London on Thurday. Like always, I make a list “must to see”.

Liberty Window: Kenzo is going to be a one of the spots.

More about Kenzo at Liberty :

Design Statement, Foil Plates are Fashion Forward

French artist and designer Arnold Goron has filled seven high fashion stores with installations of aluminum plates stapled to wooden structures. More on

More Aluminium Snail Plate in NY, Beijing, Madrid, Beirut, Tokyo, Paris and Hong Kong

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Design Finds, Happy Waste

This semester students from Exponeringsdesign  Westerdals are working on the project The Truth is Green.

General/long-term goal of the project is using creative and innovative teaching methods develop and educate the youth who will be competent and motivated to live ecologically – produce and consume environmentally friendly and simultaneously healthy products. My students are developing the concept of the exibiton “Yesterday’s Rubbish – Today’s Cherish”.

There is sneak-peek of the story of the happy waste. More to come,  just follow us!

Credits: Alison Van Scheers, Tine Nørregaard  and Alicja Majchrowicz-Moskal

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Design Fail, Lacoste Windows Oslo

Yesterday I discovered ( better late than never ) that in September 2010, Christophe Lemaire stepped down and Felipe Oliveira Baptista succeeded him as the creative manager of Lacoste. Since than Lacoste has experience a new developmen of the brend and has a new exiting line Unconventional Chic , that looks like a sporty sister of Carven, that I was writing about yesterday.

This morning I decided to check out Lacoste Oslo Hegdehaugsveien 34 . Unfortunately in Oslo  nothing tells us about the new development of the brend. Windows are just boring, boring, boring. We really need a new approach in visual merchandising in the city, don’t you think?

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