Recently I’m posting many thing on Dutch designer Alexander van Slobbe.
I met him in the moment I was in the process of organizing the seminar The Future of Retail at Westerdals School of Communication. I had a great programm with really great professionals: Robert Thiemann, the Editor-in- Chief of Frame magazine; Thomas Mick, Director of Dior Interior Retail & Visual Merchandising and Charlotte Bjorklund from Li Edelkort’s Trend Union, but I was missing something.
I guess, I was still missing my personal answer where the future of retail is for me.
And somehow this man, that I had not have any idea about before I came to Amsterdam and just walked into his shop, who was taking very slowly, gave me my personal answer. ( Specially after Robert Thiemann told me the whole his story : about Alexander van Slobbe going to Japan, becoming a big brand there and after leaving for home.)
I believe that his New Luxury is my Future of Retail: designers and products made and sold locally not because of a wish to make a fashion super-empire ( I believe this time is over: Armani was the last one) , but doing the things you believe in. Do it differently than even your friends do. Choose yourself what to read, what to buy and what to eat.
Yes, about eating. Now when everyone is some kind of “healthy ” diet, the most popular is to avoiding carbohydrates, I believe, that sourdough bread, made in the bakery on the corner from your house, is luxury. Because it’s fresh, solf and tasty. It’s not about a brand: is it Åpen Bakery or United Bakeries, it’s about the right way of making and selling bread.
But in terms of New Luxury, I’ve already contacted Eventarchitectuur, who did the shop for Alexander van Slobbe.
I hope, they will make The Future of Retail in Oslo next year.