One day, while you are a teenager , you cut up cork and put into your sneakers because you’ve figured out: it will make you taller. Many years later you set up a production of sneakers with wedge inside and they are sold out over the whole world. Do you know what does it mean? It means, that you really are a designer. Because you make money with your original ideas.
See : there isn’t big difference between mine and Zoe’s sneakers. I just have cork into mine. But it really makes difference in price…..