Yesterday I discovered ( better late than never ) that in September 2010, Christophe Lemaire stepped down and Felipe Oliveira Baptista succeeded him as the creative manager of Lacoste. Since than Lacoste has experience a new developmen of the brend and has a new exiting line Unconventional Chic , that looks like a sporty sister of Carven, that I was writing about yesterday.
This morning I decided to check out Lacoste Oslo Hegdehaugsveien 34 . Unfortunately in Oslo nothing tells us about the new development of the brend. Windows are just boring, boring, boring. We really need a new approach in visual merchandising in the city, don’t you think?