IRO is one of the many French labels I would like to call as A New French New Wave: Maje, IRO, Sandro, Zadig&Voltaire etc., that have become incredibly popular in the last 3 years. For me all of them look the same and like Isabel Marant. And I’m sure, that Patricia would were this kind of clothes if Breathless would be made in 2011.
Today accidentally on the net I noticed pictures of IRO boutique on Rue Etienne Marcel, Paris. I find the interior of this shop beautiful and very contemporary. And very Jean Prouve inspired.